# aim at

idiom

Source: https://englishreference.com/idiom/aim-at
Updated: 2026-08-10

## Meaning

To create or design for a particular audience.

## Examples

- This new game aims at younger children.
- The marketing team aims at professional commuters who need a quick way to get to work.
- The author aims at a sophisticated readership, weaving complex philosophical themes into a narrative that challenges conventional storytelling.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.