# buy the rumor

idiom

Source: https://englishreference.com/idiom/buy-the-rumor
Updated: 2026-08-10

## Meaning

To purchase an asset based on positive speculation or unconfirmed reports, anticipating a price rise before the positive development leading to it is confirmed by official news.

## Examples

- Investors buy the rumor before the company announces the new product.
- Many traders decided to buy the rumor, hoping that the leaked news about the merger would drive the stock price higher.
- Market participants often buy the rumor in anticipation of a positive earnings report, though such speculative behavior frequently leads to volatility once the official news is finally released.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.