# flavor of the week

idiom

Source: https://englishreference.com/idiom/flavor-of-the-week
Updated: 2026-08-10

## Meaning

A fad; someone or something that is held in esteem or receives attention for a short amount of time.

## Examples

- That new app is just the flavor of the week.
- The manager keeps hiring consultants who are the flavor of the week, but they never solve our actual problems.
- While the young actor is currently the flavor of the week in Hollywood, his long-term success remains uncertain.

## Origin

From promotions at ice cream parlors.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.