# Joe Average

idiom

Source: https://englishreference.com/idiom/joe-average
Updated: 2026-08-10

## Meaning

A hypothetical average or generic individual; the common man (or person, by extension).

## Examples

- Joe Average just wants a quiet life and a steady job.
- The marketing team designed the new advertisement to appeal specifically to Joe Average rather than wealthy collectors.
- While politicians often claim to represent the interests of Joe Average, their policies rarely reflect the daily struggles of the common person.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.