# make it rain

idiom

Source: https://englishreference.com/idiom/make-it-rain
Updated: 2026-08-10

## Meaning

To bring prosperity or work to an enterprise by selling, inventing or other productive or successful activity.

## Examples

- Our new product is a success and really makes it rain.
- You make it rain for the store when you bring in new customers.
- The sales team closed three major deals this week, which will definitely make it rain for the company.
- After the lead developer invented that new software feature, she started to make it rain for the firm by attracting thousands of paying subscribers.
- By securing the exclusive international distribution contract, the startup finally made it rain, ensuring long-term financial stability for all its employees.

## Origin

The term originates as a slang expression for the act of throwing large quantities of cash over dancers in a club, an action intended to simulate a heavy downpour of currency. It draws from the earlier noun rainmaker, used in the literal sense for a medicine man who seeks to induce precipitation, and in the figurative sense for an individual possessing the ability to generate significant business.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.