# poster boy

idiom

Source: https://englishreference.com/idiom/poster-boy
Updated: 2026-08-10

## Meaning

A male exemplar of some trait.

## Examples

- He is the poster boy for healthy living.
- The company chose him as the poster boy for their new fitness campaign because he looks so athletic.
- Although he initially resisted the label, he eventually became the poster boy for the entire movement, representing its core values to the public.

---

From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.