# price is right

idiom

Source: https://englishreference.com/idiom/price-is-right
Updated: 2026-08-10

## Meaning

The cost of a thing is reasonable and represents good value.

## Examples

- I will buy these shoes because the price is right.
- We looked at several apartments, but we only made an offer when we felt the price was right.
- After months of careful research into the local real estate market, they finally found a property where the price was right for their limited budget.

## Origin

First recorded in the second half of the 20th century, the phrase emerged as a standard idiom for affordability. No earlier dates or specific inventors are attributed.

---

From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.