# ride the wave

idiom

Source: https://englishreference.com/idiom/ride-the-wave
Updated: 2026-08-10

## Meaning

To take advantage of a profitable period.

## Examples

- The company is riding the wave of its recent success.
- After their product went viral on social media, the team decided to ride the wave and increase their marketing budget.
- Rather than fearing the sudden shift in market trends, the savvy entrepreneur chose to ride the wave, securing a dominant position before the competition could react.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.