# selling point

idiom

Source: https://englishreference.com/idiom/selling-point
Updated: 2026-08-10

## Meaning

The property or characteristic of a good that most attracts purchasers.

## Examples

- The low price is the main selling point of this phone.
- The salesperson emphasized the car's fuel efficiency as its primary selling point to the budget-conscious buyer.
- While the historic architecture possesses undeniable charm, the building's proximity to the city center remains its most compelling selling point for potential investors.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.