# wind tunnel testing

idiom

Source: https://englishreference.com/idiom/wind-tunnel-testing
Updated: 2026-08-10

## Meaning

The application of a rigorous testing regime to a new corporate idea, structure or project to determine if it is viable and fit for purpose.

## Examples

- We need to put this project through wind tunnel testing.
- Before we launch the new software, we must subject the entire business model to wind tunnel testing to ensure it survives the market.
- The board insisted on rigorous wind tunnel testing for the proposed merger, fearing that hidden structural flaws might cause the entire enterprise to collapse under pressure.

---

From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.