# word of mouth

idiom

Source: https://englishreference.com/idiom/word-of-mouth
Updated: 2026-08-10

## Meaning

The verbal means of passing on information; viva voce.

## Examples

- We found this great restaurant through word of mouth.
- The new bakery became popular quickly because of positive word of mouth from local residents.
- Despite having no budget for traditional advertising, the small bookstore flourished entirely through the power of enthusiastic word of mouth among local readers.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.