# advertiser

/ˈædvɝˌtaɪzɝ/ (US) · /ˈædvətˌaɪzɐ/ (UK)

Source: https://englishreference.com/word/advertiser
Updated: 2026-08-08

## Senses

### 1. a person or company

noun · CEFR B2

a person or company that pays to show you information about their products or services.

For teachers: a person or commercial entity that pays for the promotion of goods, services, or ideas through various media channels.

- The advertiser decided to run the commercial during the most popular TV show.
- Major advertisers are increasingly shifting their budgets from traditional television spots to targeted social media campaigns to reach younger demographics.

Usage: Often used to refer to the corporate entity rather than a specific individual.

### 2. a publication

noun · CEFR C1 · Formal

a newspaper or magazine that is mainly used for publishing advertisements.

For teachers: a periodical or local newspaper whose primary content consists of advertisements and public notices.

- I found a cheap used car in the local weekly advertiser.
- The town's local advertiser remains a vital resource for small businesses to reach residents who do not use digital platforms.

Usage: Frequently appears as part of a proper noun in the title of a newspaper.

Teaching tip: This sense is less common today than the commercial entity sense; it is often found in the names of long-standing local newspapers.

## Examples

- The advertiser bought a spot on the evening news.
- The local advertiser sponsored the community football team to reach more families.
- The advertiser carefully targeted its digital campaign to users who had previously shown interest in similar products.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.