# aggressiveness

/əˈɡɹɛsɪvnəs/ (US) · /ɐɡɹˈɛsɪvnəs/ (UK) · CEFR B2 · Noun

Source: https://englishreference.com/word/aggressiveness
Updated: 2026-05-20

## Definition

the quality of being ready to attack or act in a strong, forceful way. It describes someone who is very determined to get what they want, even if they seem a bit rude.

For teachers: the quality of being ready to attack or act in a forceful or assertive manner. Often describes a person's behavior or a company's strategy to gain market share through competitive pricing or bold marketing.

## Examples

- The company's new marketing strategy shows a lot of aggressiveness.
- The coach praised the team's aggressiveness during the second half, which led to several scoring opportunities.
- While some view the firm's aggressive expansion into foreign markets as a bold move, others argue that such a level of aggressiveness may alienate existing customers who prefer a more conservative approach.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.
