# ambassador

/æmˈbæsədɝ/ (US) · /ɐmbˈæsədɐ/ (UK)

Source: https://englishreference.com/word/ambassador
Updated: 2026-06-19

## Senses

### 1. government diplomat

noun · CEFR B2 · Formal

a high-ranking official sent by their country to live in a foreign country and represent their government there.

For teachers: a diplomat of the highest rank sent to a foreign state as the resident representative of their own sovereign or government.

- The French ambassador met with the president to discuss the new trade deal.
- The newly appointed ambassador presented her credentials to the court, marking the formal commencement of her diplomatic mission in the capital.

Usage: Often followed by the preposition 'to' (ambassador to Japan).

### 2. brand or company representative

noun · CEFR B2

a person who is the public face of a company or brand and helps promote it.

For teachers: a person engaged by an organisation to promote its image and products through public appearances and social media.

- The famous actress became a brand ambassador for the luxury watch company.
- By selecting a young athlete as their global ambassador, the corporation successfully pivoted its marketing strategy toward a more active demographic.

### 3. sports role model

noun · CEFR C1 · Formal

a player who is a great example for others and helps make their sport more popular.

For teachers: a sportsperson who exemplifies the integrity of the game and serves as a positive representative for the sport's growth.

- He was a true ambassador for tennis, always showing respect to his opponents.
- The retired captain was widely regarded as an ambassador for the league, frequently visiting youth academies to lecture on sportsmanship and professional ethics.

## Examples

- The retired star now travels the world as a global ambassador for tennis.
- The club appointed their former captain as a brand ambassador to help expand their fan base in Asia.
- While the diplomatic role requires formal credentials, a sporting ambassador relies on their personal legacy and public charisma to foster international goodwill and secure lucrative commercial partnerships.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.