# assuring

/əˈʃʊɹɪŋ/ (US) · /əʃjˈɔːɹɪŋ/ (UK) · CEFR B2 · Adjective

Source: https://englishreference.com/word/assuring
Updated: 2026-05-08

## Definition

giving someone confidence or making them feel less worried about a situation.

For teachers: providing confidence or comfort to another person; intended to remove doubt or anxiety. Often used as a participial adjective to describe a person's tone or manner.

## Examples

- She gave me an assuring smile before the interview.
- The manager sent an assuring email to the staff to confirm that no jobs would be lost during the merger.
- Despite the volatile market conditions, the CEO maintained an assuring presence during the press conference, carefully addressing every concern raised by the investors.

## Pitfalls

- Not "I am assuring that he is right" but "I am sure that he is right" — Learners often confuse the adjective 'assuring' (which describes something that gives confidence to others) with the state of being 'sure' or 'certain' themselves.

## Usage notes

- Often used attributively before a noun like 'smile', 'nod', or 'tone'.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.