# bounce rate

CEFR C1 · Compound

Source: https://englishreference.com/word/bounce-rate
Updated: 2026-07-22

## Definition

the percentage of people who visit one page on a website and then leave immediately without clicking anything else. A high number usually means the page did not give the visitor what they wanted.

For teachers: the percentage of visitors to a particular website who navigate away from the site after viewing only one page. Often used as a metric to evaluate the effectiveness of a landing page or the relevance of content to the target audience.

## Examples

- We need to lower the bounce rate on our homepage.
- After the marketing team redesigned the landing page, the bounce rate dropped from sixty percent to forty percent.
- While a high bounce rate typically suggests poor user engagement, it can also indicate that a visitor found the specific information they required immediately and had no further need to browse.

## Usage notes

- Commonly used in the singular when referring to a specific site's metric.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.