# broadcasting

/ˈbɹɔdˌkæstɪŋ/ (US) · /bɹˈɔːdkɑːstɪŋ/ (UK)

Source: https://englishreference.com/word/broadcasting
Updated: 2026-06-19

## Senses

### 1. media industry

noun · CEFR B2

the business or work of making and sending out radio and television programmes.

For teachers: the commercial or public service industry involved in the production and transmission of audio and video content.

- She decided to pursue a career in broadcasting after finishing her journalism degree.
- The deregulation of the broadcasting industry led to a sudden surge in independent local radio stations across the country.

Usage: often used as an uncountable noun when referring to the industry as a whole.

### 2. act of transmission

noun · CEFR B2

the act of sending out a specific message or programme to many people at once.

For teachers: the physical or electronic act of distributing content to a dispersed audience via any electronic medium.

- The live broadcasting of the ceremony was interrupted by a technical problem.
- The satellite link failed during the live broadcasting of the match, leaving millions of viewers with a blank screen for several minutes.

Usage: can be countable when referring to a specific event or instance.

### 3. spreading seeds

noun · CEFR C2 · Technical

the act of throwing seeds over a wide area of ground instead of planting them in neat rows.

For teachers: the agricultural method of scattering seeds broadly over the surface of the soil by hand or machine.

- Broadcasting is an old way of planting seeds by hand.
- While modern farmers prefer precision drilling, manual broadcasting remains a viable technique for sowing wildflower meadows on uneven terrain.

Usage: uncountable in this technical agricultural sense.

Teaching tip: This is the original meaning of the word before it was adopted by the radio industry.

### 5. sending in all directions

adjective · CEFR C1 · Technical

describing something that sends signals or items out in every direction.

For teachers: relating to or characterized by the transmission of signals or the dispersal of objects in all directions simultaneously.

- The tower uses a broadcasting antenna to reach every house in the valley.
- The device features a broadcasting mode that allows it to sync with any compatible receiver within a fifty-meter radius.

Usage: usually placed before the noun it describes.

## Examples

- The company is a leader in digital broadcasting.
- Public service broadcasting remains a vital source of news and education for citizens who lack high-speed internet access.
- While modern agriculture often relies on precision drilling, traditional broadcasting remains an efficient method for sowing cover crops across large, uneven terrains during the early spring thaw.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.