# campaign

/kæmˈpeɪn/ (US) · /kæmpˈeɪn/ (UK)

Source: https://englishreference.com/word/campaign
Updated: 2026-06-19

## Senses

### 1. planned goal

noun · CEFR B1

a series of planned activities intended to achieve a specific social, commercial, or political result.

For teachers: a systematic course of activities aimed at a specific goal, such as an election, a marketing drive, or a social movement.

- The charity launched a new campaign to raise money for the local hospital.
- The marketing department initiated an aggressive digital campaign to capture a younger demographic before the holiday shopping season began.

### 2. sporting season

noun · CEFR B2

the efforts and matches of a team or player over a whole season.

For teachers: the collective performance and series of matches undertaken by an athlete or team during a competitive season.

- The team's campaign ended in disappointment when they lost the final match.
- After a grueling European campaign, the squad returned home to focus on their domestic league standings.

### 3. gaming story

noun · CEFR B2

a series of connected games or missions that tell a long story.

For teachers: a series of connected play sessions or missions within a tabletop or video game that form a continuous narrative arc.

- It took us six months to finish the entire Dungeons and Dragons campaign.
- The latest expansion adds a ten-hour single-player campaign that explores the backstory of the game's primary antagonist.

### 4. to take part in

verb · CEFR B2

to lead or take part in a series of activities to achieve a goal.

For teachers: to engage in a series of operations or activities to achieve a political, social, or commercial objective. Intransitive use.

- She spent the whole summer campaigning for better parks in her city.
- The candidate campaigned tirelessly across the rural districts, focusing on agricultural subsidies and infrastructure development.

## Examples

- The company launched a new advertising campaign to increase sales.
- The local community started a campaign to save the historic library from being demolished.
- The candidate's presidential campaign focused heavily on economic reform and healthcare accessibility to win over undecided voters in key swing states.

---

From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.