# CPC

CEFR C1 · Noun

Source: https://englishreference.com/word/cpc
Updated: 2026-05-09

## Definition

Stands for Cost Per Click. The amount of money an advertiser pays every time someone clicks on their online ad.

For teachers: Abbreviation for Cost Per Click. The actual price paid for each click in a pay-per-click marketing campaign. Often used as a metric to evaluate the cost-effectiveness and performance of digital advertising.

## Examples

- Our CPC increased after we changed the target audience.
- The marketing team monitored the CPC daily to ensure the campaign stayed within the monthly budget.
- While a high CPC might seem expensive, it is often justified if the traffic consists of high-intent users who are more likely to complete a purchase.

## Usage notes

- Commonly used as an uncountable metric in reports, but can be countable when comparing different specific rates.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.