# demographic

/ˌdɛməˈɡɹæfɪk/ (US) · /dˌɛməɡɹˈæfɪk/ (UK)

Source: https://englishreference.com/word/demographic
Updated: 2026-06-20

## Senses

### 1. a specific group of people

noun · CEFR B2 · Academic

a particular group of people in a population, like 'young adults' or 'city dwellers'.

For teachers: a specific segment of a population sharing common characteristics such as age, income, or education level.

- The new video game is very popular with the teenage demographic.
- Marketing executives are struggling to reach the rural demographic, as traditional television advertising proves increasingly ineffective in those regions.

Usage: Often used with 'the' to refer to a target audience in marketing or sociology.

### 2. statistical data about people

noun · CEFR C1 · Academic · Technical

information about a person or group, such as their age, job, or where they live.

For teachers: a statistical characteristic of a human population or an individual within a study.

- The survey asks for your demographics, including your age and occupation.
- The researchers collected detailed demographics to ensure the study accurately reflected the diversity of the national population.

Usage: Frequently used in the plural form 'demographics' when referring to data sets.

### 3. relating to population study

adjective · CEFR B2 · Academic

relating to the study of groups of people and how they change.

For teachers: relating to the dynamic balance of a population or the statistical study of human populations.

- The country is facing a demographic shift as the population gets older.
- Demographic changes in the workforce have forced companies to rethink their retirement policies and healthcare benefits.

## Examples

- The brand is popular with the teenage demographic.
- Advertisers are constantly looking for new ways to reach the young professional demographic in urban areas.
- While the product was originally designed for retirees, it unexpectedly gained significant traction among a much younger demographic, forcing the company to pivot its entire marketing strategy.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.