# diversify

/daɪˈvɝsəˌfaɪ/ (US) · /daɪvˈɜːsɪfˌaɪ/ (UK)

Source: https://englishreference.com/word/diversify
Updated: 2026-08-27

## Senses

### 1. to add variety

verb · CEFR B2

to change something so that it has more different parts or types of things.

For teachers: to make something more diverse or varied in form, quality, or character.

- The city is trying to diversify its economy so it does not rely only on tourism.
- The curriculum was redesigned to diversify the range of perspectives represented in the history department's core modules.

### 2. business/investing

verb · CEFR B2 · Academic

to put money into many different types of businesses to reduce the risk of losing it.

For teachers: to spread investment capital across different assets or expand a company's range of products to mitigate risk.

- It is usually safer to diversify your investments rather than putting all your money in one company.
- The corporation decided to diversify into renewable energy markets to offset the declining profits from its traditional fossil fuel divisions.

Usage: Often used with the preposition 'into'.

## Examples

- The company wants to diversify its products this year.
- Farmers are encouraged to diversify their crops to protect their income against a single failed harvest.
- A well-balanced investment portfolio should diversify across various asset classes and geographical regions to minimize the impact of localized market volatility.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.