# email marketing

CEFR B2 · Compound

Source: https://englishreference.com/word/email-marketing
Updated: 2026-07-22

## Definition

the practice of sending messages to a group of people by email to promote products or services. You use this to build relationships with customers and encourage them to buy something.

For teachers: the act of sending commercial messages to a list of contacts via email for promotional or relationship-building purposes. Often involves segmenting audiences to ensure content relevance and tracking engagement metrics like open rates.

## Examples

- Our company uses email marketing to tell customers about new sales.
- Small businesses often rely on email marketing because it is a cost-effective way to reach a large audience directly.
- Effective email marketing requires a delicate balance between providing genuine value to the subscriber and executing a clear call to action that drives conversion.

## Usage notes

- Typically functions as a compound noun; often used as a modifier before other nouns like 'campaign' or 'strategy'.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.