# flack

/ˈfɫæk/ (US) · /flˈæk/ (UK) · CEFR C1 · Noun

Source: https://englishreference.com/word/flack
Updated: 2026-05-18

## Definition

a person whose job is to protect a company or person's public image. They handle bad news and try to make the public feel good about their employer.

For teachers: a public relations officer or media liaison responsible for managing the public image of an individual or organization. Often used in the context of crisis management or damage control.

## Examples

- The company hired a flack to handle the bad press.
- After the scandal broke, the CEO's flack worked around the clock to manage the media's negative coverage.
- In the digital age, the role of the flack has evolved from simply managing traditional media to navigating the immediate and often unfiltered scrutiny of social media platforms.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.