# gimmick

/ˈɡɪmɪk/ (US) · /ɡˈɪmɪk/ (UK) · CEFR C1 · Noun

Source: https://englishreference.com/word/gimmick
Updated: 2026-05-07

## Definition

a clever trick or unusual idea used to get people's attention. It is often used to sell a product, but it might not be very useful or high-quality.

For teachers: a clever or unusual device, idea, or object used primarily to attract attention or increase appeal. Often carries a negative connotation of being superficial or lacking intrinsic value.

## Examples

- The flashing lights are just a marketing gimmick.
- The smartphone manufacturer added a folding screen, but many reviewers dismissed it as a gimmick that didn't improve the user experience.
- While the initial hype focused on the voice-control feature, critics soon argued it was a mere gimmick designed to mask the hardware's lack of significant innovation.

## Usage notes

- Often used with the verb 'to be' or 'to dismiss as'.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.