# influencer

CEFR B2 · Noun

Source: https://englishreference.com/word/influencer
Updated: 2026-05-18

## Definition

a person who has a lot of power to affect how other people think or behave. You often see them on social media sharing their opinions to help businesses sell products.

For teachers: a person who has the power to affect the behavior or opinions of others, especially through social media. Often used in marketing and digital contexts to describe individuals with a large following.

## Examples

- The brand hired a popular influencer to promote their new shoes.
- Many young people follow fashion influencers to stay updated on the latest trends before they appear in mainstream stores.
- While traditional celebrities rely on established media channels, modern influencers build their authority through direct engagement with their audience on platforms like Instagram and TikTok.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.