# innovating

/ˌɪnəˈveɪtɪŋ/ (US) · /ˈɪnəvˌeɪtɪŋ/ (UK) · CEFR B2 · Verb

Source: https://englishreference.com/word/innovating
Updated: 2026-05-30

## Definition

to introduce new ideas, methods, or products. You use this when someone is trying to make something better or different.

For teachers: to introduce new methods, ideas, or products. Often used in the context of technological or industrial advancement.

## Examples

- The company is innovating to stay ahead of its competitors.
- By innovating in renewable energy, the startup managed to reduce its carbon footprint significantly over the last decade.
- While many firms focus on incremental improvements, true innovating requires a fundamental shift in how we perceive the problem itself, often leading to entirely new markets.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.