# jingle

/ˈdʒɪŋɡəɫ/ (US) · /dʒˈɪŋɡəl/ (UK) · CEFR B2 · Noun

Source: https://englishreference.com/word/jingle
Updated: 2026-05-07

## Definition

a short, catchy tune or song used in a commercial to help you remember a product. It is designed to stay in your head so you think of the brand later.

For teachers: a short, rhythmic, and easily remembered musical phrase or song used in advertising. Often employs simple rhymes and repetitive melodies to enhance brand recall.

## Examples

- The company's new jingle is very catchy.
- The marketing team spent weeks developing a three-second jingle that would be instantly recognizable on both radio and television.
- While visual branding is essential, a well-crafted jingle can create a powerful auditory association that persists in the consumer's memory long after the advertisement has ended.

## Usage notes

- Commonly used in the context of marketing and broadcast media.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.