# juju

/ˈdʒudʒu/ (US) · /dʒˈuːdʒuː/ (UK) · CEFR C1 · Noun

Source: https://englishreference.com/word/juju
Updated: 2026-05-18

## Definition

a special power or magic that makes something work well. You use this word when you want to say something has a secret quality that helps it succeed.

For teachers: a supernatural power or charm believed to bring good luck or success. Often used in a figurative sense to describe an intangible quality that makes a person or thing perform exceptionally well.

## Examples

- The team has some serious juju this season.
- The new manager brought a lot of juju to the office, and the whole department started working much faster.
- While the technical specifications were sound, the product lacked the necessary juju to capture the consumer's imagination and compete with the established brand.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.