# kawaii

/kəˈwaɪi/ (US) · CEFR B2 · Adjective

Source: https://englishreference.com/word/kawaii
Updated: 2026-09-28

## Definition

describing something that is very cute, charming, or sweet. You use this word to talk about things like toys, fashion, or characters that look innocent and lovable.

For teachers: relating to a Japanese aesthetic and cultural style that emphasizes cuteness, charm, and vulnerability. Often used to describe visual media, fashion, or consumer products characterized by rounded shapes and bright colors.

## Examples

- She loves wearing kawaii accessories like pink bows and cat ears.
- The marketing team decided to use a kawaii mascot to make the new brand feel more approachable and friendly to young consumers.
- While originally a niche subculture in Japan, the kawaii aesthetic has become a global phenomenon, influencing everything from high fashion to digital interface design through its focus on endearing simplicity.

## Usage notes

- Borrowed from Japanese; typically used as a predicative or attributive adjective.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.