# logo

/ˈɫoʊɡoʊ/ (US) · /lˈəʊɡəʊ/ (UK)

Source: https://englishreference.com/word/logo
Updated: 2026-06-19

## Senses

### 1. brand symbol

noun · CEFR A2

a design or symbol that a company uses as its official sign.

For teachers: a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.

- The company changed its logo to a simpler design with brighter colors.
- The marketing department spent months refining the new logo to ensure it remained legible across both digital and print media.

### 2. programming language

noun · CEFR C1 · Technical

a simple computer language used to teach children how to code by moving a small 'turtle' on the screen.

For teachers: an educational programming language designed in the 1960s, primarily known for its use of 'turtle graphics' to teach logic.

- In primary school, we learned how to draw squares using Logo commands.
- While modern languages have largely superseded it, Logo remains a significant milestone in the history of educational computing and procedural logic.

### 3. corporate client

noun · CEFR C1 · Informal · Technical

a famous company that is a customer of another business.

For teachers: a metonymic reference to a high-profile corporate client, often used in sales and marketing contexts.

- The startup was excited to add a major bank as a new logo on their website.
- The agency's portfolio is impressive, featuring several blue-chip logos from the automotive and tech sectors.

Usage: Commonly used in the phrase 'landing a big logo'.

## Examples

- The company changed its logo to look more modern.
- The famous sports brand uses a simple checkmark as its logo on every pair of shoes it sells.
- Graphic designers often spend months refining a corporate logo to ensure it remains legible and impactful across various media, from tiny smartphone icons to massive highway billboards.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.