# loyalty

/ˈɫɔɪəɫti/ (US) · /lˈɔɪəlti/ (UK)

Source: https://englishreference.com/word/loyalty
Updated: 2026-06-19

## Senses

### 1. faithfulness to a person or group

noun · CEFR B2

the feeling of being faithful and supporting someone or something even when things are difficult.

For teachers: the state or quality of being loyal; a strong feeling of support or allegiance to a person, group, or idea.

- His loyalty to his friends meant he never shared their secrets with anyone else.
- The manager's unwavering loyalty to her staff earned her their respect and ensured high productivity during the company's restructuring.

Usage: Often used with the preposition 'to'.

### 2. customer rewards

noun · CEFR B2

the habit of always buying the same brand or using the same shop.

For teachers: the tendency of a consumer to continue buying products from a specific brand or company.

- I use my loyalty card every time I buy coffee to get a free drink.
- The airline introduced a new loyalty programme designed to incentivise frequent flyers with exclusive lounge access and priority boarding.

Usage: Commonly used in the compound 'loyalty card' or 'loyalty programme'.

## Examples

- His loyalty to his friends is very strong.
- The company rewards customer loyalty by offering discounts to people who have shopped there for years.
- In many classic tragedies, the protagonist is torn between their loyalty to the crown and their personal sense of justice, leading to an inevitable moral collapse.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.