# marketing automation

CEFR C1 · Compound

Source: https://englishreference.com/word/marketing-automation
Updated: 2026-07-22

## Definition

software or technology that automatically handles repetitive tasks like sending emails or posting on social media. It helps businesses reach customers at the right time without a person doing every step manually.

For teachers: the use of software platforms and technologies to automate repetitive marketing tasks across multiple channels. Often involves lead scoring, email sequencing, and data integration to streamline sales workflows.

## Examples

- Our company uses marketing automation to send welcome emails to new users.
- By implementing marketing automation, the team could track user behavior and send personalized offers without manual intervention.
- Sophisticated marketing automation platforms allow businesses to nurture leads through complex sales funnels by triggering specific content based on granular engagement metrics and demographic data.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.