# multichannel marketing

CEFR C1 · Compound

Source: https://englishreference.com/word/multichannel-marketing
Updated: 2026-07-22

## Definition

a way of selling products using many different paths at the same time, like websites, social media, and physical stores. It helps a business reach customers wherever they prefer to shop.

For teachers: the practice of interacting with customers using a combination of indirect and direct communication platforms — such as websites, retail stores, mail order catalogs, and mobile apps — to facilitate a purchase.

## Examples

- Our multichannel marketing includes social media ads and email newsletters.
- By adopting multichannel marketing, the retailer saw a significant increase in sales as customers could now buy products through the app or in person.
- A robust multichannel marketing strategy ensures that the brand message remains consistent across diverse touchpoints, allowing the consumer to transition seamlessly from digital discovery to a physical point of sale.

## Usage notes

- Often functions as a compound noun phrase; typically used in business and digital commerce contexts.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.