# personalized

/ˈpɝsənəˌɫaɪzd/ (US)

Source: https://englishreference.com/word/personalized
Updated: 2026-06-20

## Senses

### 1. tailored to a person

adjective · CEFR B2

made or changed to fit your specific needs, tastes, or name.

For teachers: modified or designed to meet the specific requirements or preferences of a particular individual.

- The website offers personalized recommendations based on the movies you have already watched.
- The marketing department shifted its strategy toward personalized email campaigns, resulting in a significant increase in customer engagement and retention rates.

### 2. marked with a name

adjective · CEFR B2

having a person's name or initials on it.

For teachers: bearing the name, initials, or personal mark of the owner.

- She gave him a personalized leather wallet with his initials on the front.
- The company provides personalized stationery for all senior executives to use during official correspondence.

## Examples

- The software offers personalized recommendations for every user.
- The travel agency created a personalized itinerary that included only the museums she loved.
- Modern marketing relies heavily on personalized data to predict consumer behavior and tailor advertisements to individual browsing histories.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.