# pivoting

/ˈpɪvətɪŋ/ (US) · /pˈɪvətɪŋ/ (UK) · CEFR B2 · Verb

Source: https://englishreference.com/word/pivoting
Updated: 2026-10-18

## Definition

to turn quickly on one central point, like a dancer on one foot. You also use it when a person or business changes plans completely.

For teachers: to rotate around a central point; by extension, to make a fundamental shift in strategy or direction. Common in sports and business contexts for a sharp change of position or focus.

## Examples

- She is pivoting on one foot to face the class.
- The startup is pivoting from food delivery to office catering after losing money.
- After years writing novels, she is pivoting toward screenwriting, carrying her ear for dialogue into a form that demands tighter scenes.

## Synonyms

turn, spin, rotate, swivel, twirl, switch, shift

## Usage notes

- Intransitive; typically followed by 'on' for physical turning and 'to', 'toward' or 'towards' for a change in plans.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.