# positioning

/pəˈzɪʃənɪŋ/ (US) · /pəzˈɪʃənɪŋ/ (UK)

Source: https://englishreference.com/word/positioning
Updated: 2026-06-20

## Senses

### 1. physical placement

noun · CEFR B2

the act of putting something in a specific place or position.

For teachers: the physical act of placing or arranging an object or person in a particular location or stance.

- The careful positioning of the mirrors made the small room look much larger.
- The precise positioning of the satellite was critical for maintaining a stable communication link with the ground station.

Usage: Often used with 'of' to describe the object being moved.

### 2. marketing strategy

noun · CEFR C1 · Academic · Technical

how a company presents a product so that people see it in a certain way.

For teachers: the strategic process of defining how a brand or product is perceived by a target audience relative to competitors.

- The company changed its positioning to attract younger customers.
- Market positioning requires a deep understanding of consumer psychology and a clear articulation of the product's unique value proposition.

Teaching tip: This sense is common in business and marketing contexts; learners should distinguish it from simple physical placement.

## Examples

- The positioning of the chairs makes the room feel larger.
- The marketing team spent months on the product's positioning to ensure it appealed to younger, eco-conscious buyers.
- Precise satellite positioning allows modern navigation systems to determine a vehicle's location within a few centimeters, revolutionizing how we manage global logistics and transport.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.