# PPC

CEFR C1 · Noun

Source: https://englishreference.com/word/ppc
Updated: 2026-05-11

## Definition

Stands for Pay-Per-Click. A way of advertising on the internet where a company only pays when someone actually clicks on their ad.

For teachers: Abbreviation for Pay-Per-Click. An internet advertising model in which an advertiser pays a publisher, typically a search engine or website owner, only when a specific advertisement is clicked.

## Examples

- Our marketing team is focusing on a new PPC campaign.
- The startup managed to increase its website traffic significantly by bidding on specific keywords through a PPC platform.
- While organic search results provide long-term value, a well-managed PPC strategy offers immediate visibility for competitive terms that would otherwise take months to rank for naturally.

## Usage notes

- Often used as a modifier before another noun, such as 'PPC advertising' or 'PPC campaign'.

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