# pricing

/ˈpɹaɪsɪŋ/ (US) · /pɹˈaɪsɪŋ/ (UK)

Source: https://englishreference.com/word/pricing
Updated: 2026-06-19

## Senses

### 1. setting a price

noun · CEFR B2 · Academic

the act of deciding how much a company will charge for its products.

For teachers: the process or strategy of determining the value of a product or service for sale.

- The company is reviewing its pricing to stay competitive with other brands.
- Effective pricing requires a deep understanding of both production costs and the perceived value of the brand in a crowded marketplace.

Usage: Often used as an uncountable noun in business contexts.

### 2. the cost level

noun · CEFR B2

the amount of money that you must pay for something.

For teachers: the specific level or scale at which prices are set for a range of goods.

- The new gym offers flexible pricing for students and seniors.
- The airline's aggressive pricing led to a significant increase in ticket sales during the off-peak season.

Usage: Can be used as a countable noun when referring to different schemes or structures.

## Examples

- The company is reviewing its pricing for the new year.
- Aggressive pricing helped the new startup gain a large share of the market in just six months.
- The marketing department argued that premium pricing would reinforce the brand's luxury image, even if it resulted in a lower total volume of sales.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.