# promo

/ˈpɹoʊˌmoʊ/ (US) · /pɹˈəʊməʊ/ (UK)

Source: https://englishreference.com/word/promo
Updated: 2026-06-20

## Senses

### 1. advertisement or offer

noun · CEFR B2 · Informal

a short video, advertisement, or special price used to promote a product or event.

For teachers: a promotional video, advertisement, or limited-time offer intended to publicise a product, service, or media production.

- The channel just aired a new promo for the upcoming season of the show.
- The marketing department launched a digital promo offering a fifty percent discount to the first hundred customers who signed up for the newsletter.

Usage: Often used as a countable noun referring to a specific piece of media or a deal.

### 2. wrestling/sports monologue

noun · CEFR C1 · Slang

a speech or interview by a performer to build excitement for a match.

For teachers: a scripted or improvised monologue or interview intended to build a character's persona or generate heat for an upcoming competition.

- The wrestler cut a great promo that made everyone want to see the main event.
- The veteran performer was known for his ability to cut a compelling promo, effortlessly manipulating the crowd's emotions before the bell even rang.

Usage: Commonly used with the verb 'to cut'.

### 3. to publicise

verb · CEFR C2 · Slang

to promote or advertise something.

For teachers: to engage in promotional activity or to publicise a specific event or product.

- They have been promoing the new movie all over social media this week.
- The studio spent millions promoing the blockbuster across international markets, ensuring the lead actors appeared on every major talk show.

## Examples

- The band released a short promo for their new album.
- The television network aired a thirty-second promo during the game to build excitement for the upcoming season finale.
- While the full-length trailer provides a narrative overview, the social media promo focuses on high-energy visuals to capture the attention of scrolling users within seconds.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.