# promotional

/pɝˈmoʊʃənəɫ/ (US) · /pɹəmˈəʊʃənəl/ (UK)

Source: https://englishreference.com/word/promotional
Updated: 2026-06-20

## Senses

### 1. advertising and marketing

adjective · CEFR B2

used for advertising a product, service, or event to make it more popular.

For teachers: relating to the publicizing of a product, organization, or venture so as to increase sales or public awareness.

- The company is giving away promotional t-shirts to attract new customers.
- The marketing department launched a multi-channel promotional campaign to ensure the new software reached its target demographic before the holiday season.

Usage: Commonly modifies nouns like 'material', 'campaign', 'video', or 'offer'.

### 2. career advancement

adjective · CEFR C1 · Formal

relating to a move to a higher or more important job position.

For teachers: pertaining to the advancement of an employee to a higher rank or position within a hierarchy.

- She is looking for a job with better promotional prospects.
- The internal audit revealed that promotional opportunities were not being distributed equitably across the various regional branches.

Usage: Often appears in the phrase 'promotional prospects' or 'promotional opportunities'.

### 3. an advertisement

noun · CEFR C2 · Technical

a specific item or video used to advertise something.

For teachers: a specific instance or piece of advertising material, such as a video or brochure.

- The band released a short promotional to announce their upcoming tour.
- The agency produced a high-budget promotional for the luxury car brand, focusing on cinematic visuals rather than technical specifications.

Teaching tip: In everyday English, people almost always use the shortened form 'promo' instead of the full word 'promotional' when using it as a noun.

## Examples

- The company is giving away promotional pens at the event.
- We are launching a new promotional campaign to attract younger customers to our online store.
- The marketing department allocated a significant portion of the annual budget to promotional activities, including social media sponsorships and limited-time discount codes for first-time subscribers.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.