# reassure

/ˌɹiəˈʃʊɹ/ (US) · /ɹˌiːəʃjˈɔː/ (UK)

Source: https://englishreference.com/word/reassure
Updated: 2026-08-27

## Senses

### 1. to comfort someone

verb · CEFR B2

to say something kind or helpful to someone so they stop worrying.

For teachers: to restore confidence or remove doubt by providing comfort or confirmation. Transitive; requires a direct object, usually a person.

- The doctor smiled to reassure the patient before the operation started.
- The CEO spent the morning meeting with staff to reassure them that their jobs were secure despite the recent merger.

### 2. to insure again

verb · CEFR C2 · Technical

to provide insurance for an insurance company.

For teachers: to reinsure; to provide additional insurance coverage for a risk already insured. Technical usage in the insurance industry.

- The company had to reassure its largest policies to protect against huge losses.
- In high-risk markets, primary insurers often seek to reassure their liabilities through global secondary markets to maintain solvency.

## Examples

- The doctor spoke calmly to reassure the nervous patient.
- The manager held a meeting to reassure the staff that their jobs were safe after the merger.
- Despite the volatile market conditions, the CEO's steady tone served to reassure investors that the company's long-term strategy remained sound.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.