# rebrand

CEFR B2 · Verb

Source: https://englishreference.com/word/rebrand
Updated: 2026-05-19

## Definition

to change the name, logo, or image of a company or product to make it look new or different. You do this to attract a new group of customers or to improve your reputation.

For teachers: to undergo a change in corporate identity, including the name, logo, or overall image, to improve public perception or target a different market. Often used in marketing and business strategy contexts.

## Examples

- The company decided to rebrand itself as a green energy provider.
- After years of declining sales, the fashion brand decided to rebrand with a more modern and youthful image.
- The rebrand was not merely a superficial change to the logo; it represented a fundamental shift in the company's core values and long-term strategic goals.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.