# reel in

CEFR B2 · Phrasal verb

Source: https://englishreference.com/word/reel-in
Updated: 2026-10-22

## Definition

to pull something toward you using a line or wire, or to attract someone to your business or idea.

For teachers: to bring something closer by winding a line on a reel; figuratively, to attract or secure someone or something through effort or persuasion.

## Examples

- The fisherman managed to reel in a huge trout.
- The marketing team launched a new campaign to reel in more customers before the holiday season.
- Despite the initial skepticism of the investors, the CEO's charismatic presentation helped reel in the necessary capital for the expansion.

## Pitfalls

- Not "The company tried to reel more clients." but "The company tried to reel in more clients." — The particle 'in' is required to complete the phrasal verb meaning 'to attract' or 'to pull toward'.

## Usage notes

- Often used with 'customers', 'investors', or 'deals' in a business context.
- Teaching tip: Use the literal image of a fishing rod to explain the effort and technique required to 'catch' a person's interest or a business deal.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.