# relaunch

/ɹiˈɫɔntʃ/ (US) · /ɹɪlˈɔːntʃ/ (UK) · CEFR B2 · Noun

Source: https://englishreference.com/word/relaunch
Updated: 2026-05-19

## Definition

a new start for a product, company, or website after a period of time. It is like a fresh beginning to attract more attention or improve the design.

For teachers: a new introduction or reintroduction of a product, service, or brand to the market. Often implies a significant change in strategy, design, or target audience.

## Examples

- The company announced a major relaunch of its mobile app.
- After years of declining sales, the fashion brand decided to undergo a complete relaunch to appeal to younger customers.
- The successful relaunch of the software required not only a redesigned interface but also a comprehensive marketing campaign to rebuild consumer trust and awareness.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.