# reposition

/ˌɹipəˈzɪʃən/ (US) · /ɹɪpəzˈɪʃən/ (UK) · CEFR B2 · Verb

Source: https://englishreference.com/word/reposition
Updated: 2026-05-30

## Definition

to move something to a new place or to change how people see a brand or product. You use this when you want to describe a physical shift or a change in public image.

For teachers: to move something to a new position or location; to alter the public perception or market positioning of a brand or product. Often used in marketing and logistics contexts.

## Examples

- The company plans to reposition its brand as a luxury brand.
- After the scandal, the firm had to reposition its image to regain the trust of its investors.
- The marketing department is currently repositioning the product to target younger demographics, shifting the advertising tone from formal to more casual and relatable.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.