# repositioning

/ˌɹipəˈzɪʃənɪŋ/ (US) · /ɹɪpəzˈɪʃənɪŋ/ (UK) · CEFR B2 · Noun

Source: https://englishreference.com/word/repositioning
Updated: 2026-10-18

## Definition

a move of something to a new place or position to make it work better. You use it for furniture, a product, or even a company idea.

For teachers: a shift of something to a new position, place, or role in order to improve effectiveness or adapt to changed conditions. Often used for physical movement as well as business, branding, or military strategy.

## Examples

- She tries repositioning the chair near the window.
- The store boosts sales by repositioning popular snacks at eye level near the checkout.
- After years of decline, the company's quiet repositioning from budget retailer to sustainable lifestyle brand finally restores customer trust.

## Synonyms

move, rearrangement

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.