# roadshow

/ˈɹoʊdˌʃoʊ/ (US) · /ɹˈəʊdʃəʊ/ (UK) · CEFR B2 · Noun

Source: https://englishreference.com/word/roadshow
Updated: 2026-05-11

## Definition

a series of events or presentations held in different cities to promote a product, a movie, or a business idea. It is like a traveling show where experts meet people in person.

For teachers: a series of promotional presentations or events held in multiple locations to generate interest in a commercial venture, such as a film release or an initial public offering.

## Examples

- The band is going on a national roadshow to promote their new album.
- The tech company organized a three-week roadshow across Europe to attract potential investors before the stock went public.
- While digital marketing reaches a global audience instantly, the traditional corporate roadshow remains a vital tool for building the high-level personal rapport necessary for securing significant venture capital commitments.

## Usage notes

- Often used with the verbs 'conduct', 'organize', or 'go on'.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.