# roll out

CEFR B2 · Phrasal verb

Source: https://englishreference.com/word/roll-out
Updated: 2026-10-22

## Definition

to officially start offering a new product, service, or system to the public. You use this when a company or government introduces something new for people to use.

For teachers: To introduce a new product, service, or policy to the market or public. This transitive phrasal verb often implies a planned, systematic implementation or a phased release.

## Examples

- The tech company will roll out the new update on Tuesday.
- After months of testing, the supermarket chain is ready to roll out its new loyalty program to all stores nationwide.
- The administration's strategy to roll out the comprehensive healthcare reform faced significant criticism from opposition parties regarding its projected long-term costs.

## Pitfalls

- Not "The company rolled out it." but "The company rolled it out." — When the object is a pronoun like 'it', it must be placed between the verb and the particle.

## Usage notes

- This verb is transitive and can be used with or without the object between the verb and particle.
- Teaching tip: Focus on the business context where it is most common; it suggests a smooth, unfolding process like unrolling a carpet.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.