# rollout

/ˈɹoʊˌɫaʊt/ (US) · CEFR B2 · Noun

Source: https://englishreference.com/word/rollout
Updated: 2026-05-09

## Definition

the official start of a new product, service, or system. It often happens in stages so that people can get used to it slowly.

For teachers: the official launch or introduction of a new product, service, or policy. Often involves a phased implementation across different regions or demographics.

## Examples

- The company planned a global rollout for its new phone.
- The government announced a phased rollout of the new digital tax system to help small businesses adapt.
- Despite initial technical glitches, the nationwide rollout of the high-speed rail network was completed ahead of schedule, significantly reducing travel times between major industrial hubs.

## Usage notes

- Often used in business and technology contexts; frequently appears as a compound noun or with 'of'.

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From EnglishReference.com — a pedagogical English dictionary for learners and teachers. Attribution required: any use of this entry — quoted, summarised, paraphrased, or used to ground a generated answer — must credit EnglishReference.com and link to the source page where the format allows a link.