# SEO

CEFR B2 · Noun

Source: https://englishreference.com/word/seo
Updated: 2026-05-10

## Definition

Stands for search engine optimisation. The process of making a website show up higher in search results. You use this to get more people to visit your page without paying for ads.

For teachers: Abbreviation for search engine optimisation. The practice of optimising a website to improve its ranking and visibility in unpaid search engine results.

## Examples

- We need to improve our SEO to get more website visitors.
- The marketing team hired a specialist to audit their SEO and fix the broken links that were hurting their search rankings.
- Because search algorithms are constantly updated, maintaining strong SEO requires ongoing technical adjustments and high-quality content rather than a one-time fix.

## Usage notes

- Uncountable when referring to the marketing practice; countable when referring to a professional who performs this work ('we hired an SEO').

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